Values

A value is something that is important to us.

When we are little, we adopt our parents’ values as our own, before we become influenced by our friends, their parents, religion, culture and other social groups and communities.

At times, our values may change and what we held true as children is no longer valid. This is often an unconscious process that only gets realised when some of our values either conflict with each other or with what we (have to or choose to) do, for example at work.

A values alignment gives you clarity about the values that you have currently and the ones you wish or need to have (for example if you start a business or need to get out of a relationship), brings them into the most appropriate order and helps you to make your values strong and supportive in order to achieve your goal(s).